Proven Marketing Strategies That Attract Clients and Customers

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"I'm writing to thank you! That one hour consultation I had with you really opened my eyes to the gaping holes in my website. I've implemented just a handful of the suggestions you gave me during that call, and I'm happy to report that it has had a dramatic impact in my website conversion rates. I'd definitely recommend you to anyone who is serious about turning traffic into customers."
Ray Chong,
www.market-millions.com

"Gerry is a compelling writer, insightful, knowledgeable in his work and stays with you until you get your product where you want it to be. He was always accessible, incredibly patient and helpful in a way few people are nowadays. He is a great guy to work with"
Dr. William Kanter,
Plastic Surgery Professionals

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Content Creation

Create and Publish Your Own Ezine: A simple, effective trackable email marketing system you can use to attract clients.  

The term ezine is short for "electronic magazine."  

An ezine is basically an online newsletter you can use to develop and nurture a one-on-one relationship with prospective clients. It gives you an opportunity to reach your target market electronically which is much more cost efficient than print advertising. 

The technology today allows you to create an ezine that gives you an easy-to-use online marketing system you can use to generate more sales.

You can build a valuable list of people interested in what you have to offer and be in touch with them easily and regularly by simply clicking a button! 

And - there’s no need to redo your website.

An ezine will keep you foremost in the minds of clients and prospects until they are ready to make a buying decision.

Benefits of having an ezine

  • Effective way to capture the e-mail address of visitors to your website for future marketing purposes.
     
  • Lets you stay in regular contact with your clients and prospects.
     
  • Built-in tracking system allows you to identify who opened the ezine and the links they clicked on.
     
  • Provides a credible way to "gently" promote your services and establish credibility.
     
  • Allows you to tap into viral marketing to spread the word about your services.
     
  • Costs you practically nothing to publish

 

Give me a call today at 905-716-7130 or email me and let’s talk about how we can quickly and easily create your ezine  so you can create a steady stream of leads and clients. 

Create and publish Free Reports: The Key To Getting Potential Clients To Identify Themselves

Studies reveal it takes an average of about 8 contacts to make a sale.

Those same studies also reveal that most businesses quit after the second contact.

Now, here’s the real eye-opener – the majority of people who inquire about a product eventually buy that product, but NOT from the original company they contacted.

So basically, if you don’t find a way to maintain contact, you’re actually paying to have your prospects buy from your competitor. That’s right. All the money you invest in search engine campaigns, ads and other promotions is probably steering your prospects right into the clutches of your competitor. Unless you find ways of staying in touch after that initial contact is made, you’re losing sales that should be yours.

The secret to preventing this from happening is by creating and offering a Free Report. The objective of offering a Free Report on your home page is to attract potential clients who are interested in the content the report offers.

And - there's no need to make expensive changes to your home page.

Offering a free report works like a magnet when it comes to getting qualified prospects to sign up to your list. Why? Because they’ve come to your site looking for real, useful information. What goes into the free report? You could offer a Top 10 list of tips that revolve around the services you offer. Or provide your prospect with special insights that will help them make a buying decision.

And the free report is a great way to establish credibility. At the end of your report, you remind your reader how you can help them and include a link to your website in case they pass the report along.

Once I learn more about some of the issues and concerns your prospects have regarding the service you offer, I can create a Free Report you can offer both online and offline to attract and identify qualified prospects. 

Fees for creating and writing a 4-6 page report start at $795. 

Call me today at 905-716-7130 or email me to learn more about how offering a free report can help you attract more clients.

Relax Communications
401 Borden Avenue, Newmarket ON L3Y 5C1
PHONE: 905-716-7130

gerryblack@gerryblackcopywriter.com

 

 
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"We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It's unbelievable. We were hardly getting any before."
Elizabeth Gomes,
Yonge-Eglinton Laser Eye Centre

"So far, the response from the sales letter you wrote has been 12.06% - that's 25% over our projection."
John Andresen,
Wyers Direct

"Instead of knocking myself out trying to come up with just the right copy for my new website, I went to an expert and got expert help. Gerry, you were able to take the words that I had written and almost magically turn them into inviting, call to action copy. Many of my new clients have told me that they were impressed with my website and found helpful information to support them in making the decision to come to coaching."
Lois Galloway,
Discover Yourself Coaching

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